How to write SEO texts? SEO copywriting guide

Writing texts for websites is a real challenge. The topic should be designed so that the content is interesting for the user and optimized for the search engine. Effective SEOs help improve website visibility in search results and meet the information needs of potential customers, thus generating valuable website traffic. How to achieve success.
Check out
the following SEO copywriting tips: Idea – Editors – Optimization.

The idea for a text

It all starts with a text idea. Think about what you want to write about, what is important for your clients, what information they are looking for. You can get inspiration from the search engine, Google Trends or competition pages.

When choosing a topic, be guided by its popularity, which you can check using keyword analysis tools, e.g. Keyword Planner from Google. When preparing an article, immediately pay attention to phrases so that users will find your text among much other content on the Internet.

Choose 2-3 key keywords

Before you start writing, perform keyword research. Use the already mentioned Keyword Planner and many other tools (e.g. Answer The Public or Ubersuggest) to search for phrases that have a high number of searches and are related to the subject of your text. Choose 2-3 main phrases referring to the article, which will appear several times in the content.

Choose phrases from the long tail

Also, look for long-tailed keywords (so-called long-tail phrases or long-tail ) that users search for. It’s a good idea to use these types of expressions as headings – How much to cook millet? , Ideas for preparing millet, Nutrition facts of millet. Inquiries of Internet users can be interesting inspirations for the next paragraphs of the article.

Plan the placement of phrases in the title, subheadings, and content

Keywords should be placed in different places in the text – in the title, subheadings, individual paragraphs. If you plan the structure of an article before writing and consider the placement of phrases in it, then it will be much easier to go through the stage of SEO optimization.

Limit the number of keywords!

Remember that effective SEO texts must be valuable to users. If you enter a keyword in every second sentence, the text will be misread, and continuous repetitions will discourage the Internet user from reading the entire article. So compromise – a limited list of phrases that you put in different places in the text.

Editing text for a website

Get to know your target audience before
writing the text
. If they are specialists from the industry, you can use technical language. However, when you direct an article to people unfamiliar with the topic, choose a simple vocabulary and use many comparisons so that users understand what you wanted to convey. When editing the text, pay attention to:

An eye-catching title

The title and teaser (lead) are the elements that most often decide that an Internet user clicks on our text to read it. The title should convey the main idea of SEO content, presenting it interestingly and arousing the reader’s interest. Engaging titles take the form of questions and rankings:

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The title should be relatively short, contain keywords preferably in exact match and reflect the topic of the article.

Text length and subject exhaustion

Long texts on websites are beneficial from positioning, if it is high-quality, unique content. The Google search engine rewards websites with extensive content in which keywords are naturally woven. However, do not force the extensive text and duplicate the same information in it. Exhaustion of the topic is also important, i.e. describing all issues relevant to the user.

Headings and paragraphs, or text structure

The SEO text must be properly formatted to achieve the desired effect. Do not create long blocks of text – divide them into paragraphs, insert headings, use bullets and bolds. Transparent articles are better rated by the search engine. Users also like them because they are easier to read and do not strain your eyesight.

The natural arrangement of phrases and the use of synonyms

Already at the editorial stage, saturate the text with keywords in exact match and variations. Also, use synonyms – Google is increasingly recognizing synonyms, e.g. online store = online store, bedside table = bedside table, etc.

Place phrases in different places in the text, avoiding patterns and “overworking” with keywords. Do not torture the user with content prepared for the search engine, in which a key phrase will appear in each sentence.

The uniqueness of the content

Inspire yourself, but don’t steal – all copywriters and website editors should follow this rule. Google, and more specifically the Panda algorithm does not tolerate copies of the content, so sites that have duplicates are falling in search results. The uniqueness and originality of the content are also important from acquiring users.

Internet users are looking for specific information. If the next page raises the same issues, they will abandon it right away. So try to develop the topic to present it uniquely and smuggle information that does not appear anywhere else.

Linguistic correctness

Typos happen to everyone, and the text editor is not able to catch all the errors. After writing the text, be sure to check it for linguistic correctness – check the order of sentences, punctuation, style. Do not do it immediately after editing – it’s best to sit back to the text freshly or hand it over to another editor or proofreader who will catch errors that you will not notice.