What are the essential points of AIDA model of essay writing? Here is the explanation of the acronym:
- Awareness.
- Comprehension.
- Conviction.
- Action.
It is important to clarify the understanding that, unlike interest, emphasizes the importance of clarity. We must make sure that the communication has arrived in the best possible way and that it is able to convince.
Perhaps this paperhelp writing model can find its application in contexts where there is more time available (or more interest) to expose the problem.
The weapons of persecution
Are you looking for a book to help you work with copywriting models and the rules to persuade the public? Perhaps you need to start with this fundamental text: The weapons of persuasion. How and why we end up saying yes to Robert Cialdini.
Try social, scarcity, authority, sympathy, commitment, consistency: here you find the basis. Certainly it is not the only book on persuasive writing to read but it is certainly the starting point to understand the rules that lead to convince the public towards your interests.
Buy the book on Amazon
This is one of the most famous copywriting models, used and shared by writing professionals. This formula is reduced to three essential points that allow the writer to influence the reader. How? We leave you the lineup of this technique copy:
- Problem.
- Shake.
- Solve.
The services identify a problem, a problem common to a target audience (even here the study of the public is decisive). Then we acted by making it more and more dramatic in the eyes of the reader and finally resolved it with my competence and ability.
Look at this example: it all ends in a paragraph, but the clarity with which the copywriting model articulates the communication is obvious. Among other things, the way in which the target is precisely indicated is growing: growing business.
Title 4U: unique, useful, ultra-specific, and urgent
Hard to write the title of an article, right? In reality this is a task that every copywriter should learn to deal with because it is precisely through the headline that the attention of the public is captured. And with this formula you can get results:
- Single.
- Helpful.
- Ultra-specific.
- Urgent.
The title should alert the public by communicating utility but also urgency. Then he needs to be specific and useful to the reader. Not all combinations are always present in the same headline but the idea should be this.
An example of a title effect
Many were struck by this case of an effective headline. It is unique, it immediately catches the attention by highlighting the added value (speed), and it is also specific in defining the target. It gives a sense of usefulness, is at your side and communicates the need for urgency also thanks to a tight copy.
AAPPA: copywriting templates for landing pages
This is an interesting solution that we use above all to structure a landing page. The essential points of this formula linked to persuasive copywriting?
- Attention.
- Advantage.
- Tests.
- Persuade.
- Action.
